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Transportation Outreach and Marketing Specialist - Eugene, OR

Quick Facts
Company Name:LTD Lane Transit District
Location:Eugene, OR
Employment Type:Full Time
Category:Marketing
Pay:$25.76 - $34.85 per hour
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Description

Do you value collaboration, continuous improvement, and public service? At this progressive and innovative public transit organization, we believe in providing people with the independence to achieve their goals, creating a more vibrant, sustainable, and equitable community.

We proudly present this exciting career opportunity which offers an attractive starting wage, an excellent benefits package where LTD pays 100% of the benefits for the employee and their legal dependents and an inclusive, friendly work environment. Lane Transit District values diversity and strives to expand representation at all levels of the workforce. We welcome applications from BIPOC, women, people with disabilities, members of the LGBTQ community, and veterans.

Job Summary:

Under general direction, an individual assigned to this position conducts professional administrative work in accordance with the goals and requirements of the District with primary responsibility for employer - business related transportation outreach programs and marketing efforts. Activities include program-level budgeting; employer relations including extensive outreach, transportation partner relations; program leadership for all employer programs including vanpool, emergency ride home, group pass, employer transportation, transportation fairs and developing the related marketing materials and outreach efforts. In addition, support the overall marketing efforts of the Marketing Department in support of LTD goals and objectives.

Essential Job Functions:

Employer Program Leadership

  • Using Best Practices for Employer Transportation Programs and research, create and implement an annual marketing plan to market and conduct outreach for all aspects of LTD's Employer programs. These programs connect our community to work and other places important to our program participants. LTD Employer are: the Vanpool, Group Pass, Employer Transportation Network and Emergency Ride Home Program.
  • The annual marketing plan will be a working outline to promote the goals of the Employer Program through public awareness activities such as prepared group speaking engagements, direct outreach programs including transportation fairs and frequent presentations to business groups. Collaborate with marketing team to develop messaging and digital/traditional marketing materials to support efforts to inform and attract business participants. Coordinate with internal and external stakeholders to ensure communication is consistent and seamless.
  • Develop and monitor contract(s) for the group pass and vanpool and related programs as needed. Conduct ongoing outreach to support the program.
  • Develop and maintain positive relationships with local businesses in support of the employer programs.
  • Evaluate and make recommendations concerning the Standard Operating Procedures for the program areas assigned and cross-train other marketing staff on program elements.
  • Develop and coordinate any purchasing and ordering of materials and supplies for the program and inventory control.
  • Maintain positive relationships with local business, local partners and state partners interested in these efforts.
  • Collaborate with regional and state partners to enhance the regional employer programs.
  • Ability to utilize and maintain the Group Pass online portal for day to day updates and service to the Group Pass Employers.
  • Maintain and update current employer information on the LTD website.

Marketing Department Support

  • Write, proof and edit marketing content for the employer and student transit pass programs for the agency.
  • Serve as a champion for public transportation services.
  • Develop and update all web and social media service alerts weekly.
  • Represent LTD by attending or facilitating meetings and trainings. Communicate LTD's role and interest in the coordination of quality employer programs, products and services.
  • Maintain data on all programs and use to communicate program outcomes.
  • Support Marketing Department core functions such as digital media, Bid functions, marketing material development, proofing, social media postings and other duties as assigned.
  • Assist in backing up other marketing team staff on core functions as needed.
  • Seek out efficiencies and documentation of core functions and participate in cross-trainings for these.
  • Develop or support department customer research projects and/or activities as needed or as assigned.
  • Serve on internal cross department project teams as needed and assigned.
  • Coordinate key marketing efforts with Marketing staff, the Marketing Manager, the intergovernmental relations manager, and other LTD employees as appropriate.

Associated Work Activities:

  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating Internally and Externally - Representing the organization to external partners, and providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner.
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  • Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.
  • Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
  • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Managing Projects - Managing marketing related projects, such as work teams, material development, and new projects
  • Managing Contracts - Contract management with LTD as the contractee and contractor. Examples include managing contracts to coordinate services on behalf of ODOT; and managing contracts with vendors to develop materials, deliver services, etc.

Knowledge:

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling services. This includes marketing strategy and tactics, sales techniques, and sales control systems.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, and coordination of people and resources.
  • Communications and Media - Knowledge of media communication and dissemination techniques and methods. This includes alternative ways to inform and educate via written, oral, and visual media.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, designing forms, and other office procedures and terminology.
  • Computers and Electronics - Knowledge of electronic equipment, and computer hardware and software, including at least two years of business experience with such as Microsoft Suite and database software.

Skills:

  • Service Orientation - Actively looking for ways to help people.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Speaking - Talking to others to convey information effectively.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Persuasion - Persuading others to change their minds or behavior.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Coordination - Adjusting actions in relation to others' actions.
  • Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Time Management - Managing one's own time and the time of others.
  • Project Management - Have professional experience in project management for program or marketing projects.

Abilities:

  • Oral and Written Comprehension - The ability to listen to, read, and understand information and ideas presented through spoken words, sentences, and writing.
  • Oral and Written Expression - The ability to communicate information and ideas in speaking and writing so others will understand.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong.
  • Mathematical Reasoning - The ability to choose the right mathematical methods or formulas to solve a problem.
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.
  • Flexibility of Closure - The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.

Technology Skills:

  • Microsoft Office Suite - A high level of proficiency in: Outlook, Word, Excel, PowerPoint, Constant Contact and a database program such as ACT.

Minimum Qualifications:

Any equivalent combination of education and experience which provides the knowledge, skills, and abilities required to perform the job. Education and course work can substitute for years of experience. Typical qualifications would be:

Experience:

A minimum of 4 - 5 years' experience in community outreach and Marketing, program management, marketing sales, content writing and content proofing.

Preferred:

A bachelor's degree in public or business administration, marketing, mass communications, journalism, public policy, planning, psychology, sustainability, public relations, or a related field from a recognized university.

A passion for public transportation and transportation options.

On-The-Job Training:

A minimum of one year, but less than two years, of on-the-job training is normally required to perform the job effectively. Continuous training and development will be expected in order to obtain and to utilize current and "cutting edge" knowledge and practices in the day-to-day performance of one's job duties.

Work Independence:

Positions at this level are expected to handle regularly assigned work which includes making decisions and taking action under limited supervision. New or unusual work is performed with a moderate degree of supervision, assistance, and review.

Financial Authority:

Incumbent follows procurement policies and procedures with regard to financial decisions, however, incumbent does not have direct financial authority.

Communication:

Regular communication inside and outside the organization to exchange ideas and gather information that can be used to influence LTD decisions, policy, projects, or program design or management. This requires a high level of tact, negotiation, and/or confidentiality and the ability to foster positive relationships internally and in the community. Has proven experience serving as a positive and contributing member of a team.

Supervisory Responsibility:

This position does not supervise others.

Working Conditions:

Work is normally performed in an office environment during typical business hours but may include a hybrid schedule in alignment with LTD's hybrid work policy. Some field work will be required working with local businesses in the Eugene- Springfield area with additional attendance required occasionally for evening and weekend events and activities. Equipment utilized includes standard office equipment including a personal computer and cell phone. Must be able to lift up to 40 pounds on occasion while setting up and leading employer and community outreach events.

Compensation and Work Schedule:

This position is a full-time non-exempt, eligible for the regular administrative benefits package. This position has a pay range of $25.76 - $34.85 per hour. The work schedule for this position is normally Monday-Friday from 8:00 a.m. to 5:00 p.m.

How to apply:

Visit our website: http://ltdjobs.applicantpool.com/jobs/. Submit your resume and complete the required application and assessments. This position closes on Sunday, February 05, 2023, at 5:00 p.m. For additional information call (541) 682-6182.

The Lane Transit District is an Affirmative Action/ Equal Employment Opportunity Employer.